“Keith is an excellent trainer and highly professional. He is an expert in his field and able to pass on this knowledge effectively. His enthusiasm and passion is infectious. I would have no hesitation in recommending to Keith to any organisation.” Richard Proctor-Bay Leisure
“Keith was an excellent trainer and teacher in helping me achieve my Level 3 qualification. He communicated very technical principles in a way that both made sense, and inspired further thought. I would definitely look to use him in the future, both as a mentor and teacher.” Monty Davies
“Keith Smith is without doubt one of the most complete exercise professionals in the industry and the bench mark for effective teaching. Keith retains that ability to educate, coach and entertain all at the same time.
Keith has an ability to adapted to any fitness level, environment and or culture. His practice teaching skills surpass many of the celebrity trainers, who just shout, start, stop and good job.
Until you see Keith teach you may not understand what true teaching is.” Dr Paul Bedford, Retention Guru Ltd
“I have worked with Keith for the past 4 years in developing a training programme for our estate of fitness staff. The key to the success of the courses has been down to Keith listening and understanding the type of skills that our staff required. He has then brought his extensive experience and knowledge to the table and designed fantastic content that is bespoke. Importantly, technical skills have been taught; however, the differing factor has been the personal coaching aspect of people skills to ensure the best delivery to customers.
Training and education specialist, Keith Smith had the audience in stitches with his session, which talked about the importance of making sure staff training has a positive longterm impact on the business. He explained why context – ensuring the training fits with who your company is and who you wish to target – rather than the content of what staff learn, is the key to success.
“Ask yourself if the training staff are about to do is right for the types of members you want to attract. Will it add to the experience you want to offer?” he said. “As a teacher in the studio I don’t care about retention. My job is to create an experience that drives someone back for the next visit. This is adherence, the rest happens automatically, it’s retention by default.”
Smith told delegates not to get caught up in the latest trends but to really consider if the course is right for their members and to understand what staff will be able to both know and show by the end of the training. Is it specific and will you get a return on your investment?
“Remember, development takes time,” he said. “Getting staff to think differently is not the same as getting them to act differently. Practice, not talent, is key to success and it takes time to embed. Develop a support structure that enables staff to learn from feedback on their behaviours and how these link to your missions and values.”
He reiterated Jee’s advice explaining that staff must understand your story and what the words your company uses mean to you and the community you want to attract, in order to build a sense of belonging and ensure staff truly become part of your organisation. A summary from the Retention Convention May 2017