The growth of Small Group Training (SGT) within the fitness industry over the past few years has been huge. There are very few facilities globally that are not delivering some form of group activity to their members in a space that is situated on the gym floor. With this growth, the need to continually refresh ideas, keeping this modality of training varied, is important.
In order to develop this type of training, there are factors that need to be considered that may lead to new approaches and different client groups being excited by this group exercise experience within a facility.
Some of the main factors that need consideration are:
The number of exercisers in you small group session
There are no defining numbers for SGT, anything between two and six would keep the quality of interaction and individual attention high – and hopefully drive an outstanding experience. There are logistical issues to be considered: the size of your space, the amount of equipment you have available to use, the time of day you are teaching [is the facility busy, and will there be a lot of traffic moving through the space?].
The aim of the session
There is not a component of fitness that is not suited to SGT. You could have a mobility session, a power session, an HIIT session: SGT could be anything. The key questions for the SGT trainer are: What do the members want? How do the members want it? When is the most appropriate time to deliver it? Once the SGT teacher has this information, they then have more information to support exercise choice, exercise order, work timings, rest timings, and intensities.
Who is the target audience?
Every single member is different. They have varied thoughts and feelings towards their exercises choices. Trainers who want to deliver different need to look at what is already happening in SGT, and deliver different. If there are already SGT sessions taking place in the facility, look at the members who are NOT taking part and ask WHY? SGT training has many benefits to the participant, from elements of competition to the situation where there is less direct focus on them exercising. Remember, people buy for themselves: taking part in a certain session is purely an emotional decision. There will be more members not taking part in the most popular SGT in a facility than taking part, proving that you don’t need everyone to like what you do to be successful. 
Who am I?
A SGT trainer should be unique, and part of that uniqueness comes from our personal values. Guiding principles act like a compass, they represent what is most important to us. Being aware of our values is NOT only about how you want to be perceived by others, but it also gives clarity on how to drive your SGT brand. 
Small Group Training is here to stay. Members want different experiences within the same place. Small Group Training needs to offer different: having the same type of sessions only attracts the same type of exercisers.
 adapted from Simon Sinek
 adapted from Personal Impact [a. vickers, s. bavister, j. smith]