‘The more the fitness industry continues to embrace new concepts and trends, the more reliant the facility operators will become on HIGHLY SKILLED instructors/teachers to create the exerciser EXPERIENCE’
Outstanding staff are NOT born, they are made! Getting staff to think differently, is very different to getting staff to act differently. Courses, workshops and seminars are all very important in regards to an individual’s professional development, but unless a culture of development is created within a business, building staff confidence is unlikely to happen. If staff confidence is low, then transferring what has been learnt on training days and putting into practice is going to be difficult. Through a structured staff development process, a business can: build staff confidence, impart their mission, values and direction; advance what has been leant into actual skills and behaviours; and create a unique experience that no other competitor can offer. Staff education is nothing without staff development. Staff development can also highlight gaps in knowledge, skills, and behaviours, which means that education in the future can be targeted and more productive and cost-effective.
Members are looking for more than just products and services, they are looking for an exercise experience, that is supported by products and services [adapted from G Yankelovich]
If a business wants to create a unique experience, then staff development is fundamental. By creating standards in every part of the business, you support staff in delivering the experience you want your customers to enjoy. Standards support and enhance staff skills and behaviours. Build a team of mentors that understand your business, who can then observe and support staff in their development. Create a culture of improvement that moves in the direction you want your business to move in. Provide a comfortable internal environment that takes what has been leant and develops great practice.